01
Conversion infrastructure
The surfaces where demand becomes an identifiable opportunity.
- Websites and landing pages
- Forms and conversion paths
- CRO-oriented UX decisions
- Responsive interfaces
- Tracking embedded at the point of capture
Revenue Infrastructure Implementation
Stop losing revenue between your website, CRM and sales team.
Filro designs and implements the operating infrastructure that captures, routes, follows up, books, tracks and attributes qualified opportunities across the systems you already use.
For established service businesses and multi-location operators. Engagements from $50,000.
Demand generation → closed revenue
Live handoff
- 01Acquisition
- 02Conversion
- 03Capture
- 04CRM
- 05Routing
- 06Follow-up
- 07Booking
- 08Sales pipeline
- 09Attribution
- Written before build
- Client-owned accounts and data
- Acceptance criteria per phase
- No mandatory retainer
Most companies do not have a lead problem. They have an infrastructure problem.
You already pay for Google Ads, Meta, SEO, referrals, a sales team and CRM software. Demand arrives. Revenue leaks after the lead enters the system, in the space between the tools that were bought separately and never designed to work as one.
Fragmented current state
Each tool works. The handoffs between them do not.
AdsWebsiteFormsInboxSpreadsheetCRMCalendarSMSReports
Filro revenue infrastructure
The same tools, wired into one sequence with rules at every handoff.
- 01Acquisition
- 02Conversion
- 03Capture
- 04CRM
- 05Routing
- 06Follow-up
- 07Booking
- 08Sales pipeline
- 09Attribution
Where opportunities are lost after acquisition.
These are the failure points we look for first in a Revenue Audit.
- Slow lead response
Inquiries wait in an inbox, a form notification or a voicemail while the buyer contacts someone else.
- Broken routing
Leads land with the wrong person, the wrong location or nobody at all, with no rule enforcing the handoff.
- Manual follow-up
Follow-up depends on individual memory, so it happens for some opportunities and not for others.
- CRM fragmentation
Records live in several tools with different fields, so no system holds the complete picture.
- Lost opportunities
Unqualified, unanswered and stalled leads are never recovered because nothing flags them.
- Poor attribution
Spend cannot be traced to pipeline or to closed revenue, so budget decisions are made on assumption.
- Disconnected systems
Website, CRM, ads, calendar and messaging each work alone instead of behaving as one revenue system.
One infrastructure. Every revenue-critical handoff connected.
Each stage passes structured data to the next, with a rule that decides what happens and who owns it.
Demand generation → closed revenue
Live handoff
- 01Acquisition
Paid, organic, referral and outbound demand arriving from every channel you already pay for.
- 02Conversion
Websites and landing pages built as conversion surfaces, not brochures.
- 03Capture
Forms, calls and messages captured with source data attached from the first touch.
- 04CRM
One record structure for contacts, companies and deals, with lifecycle stages that match reality.
- 05Routing
Qualification and assignment by territory, service area, value and availability.
- 06Follow-up
Email, SMS and messaging sequences that run without anyone remembering to send them.
- 07Booking
Scheduling connected to calendars and to the right representative.
- 08Sales pipeline
Stages, tasks and triggers that keep opportunities moving instead of aging.
- 09Attribution
The reporting path from acquisition source to closed revenue.
Nine layers of one system, not nine separate services.
Scope for a given engagement is defined by the architecture, not by a menu.
02
CRM infrastructure
A CRM configured around how your company actually sells.
- CRM setup and pipeline architecture
- Lifecycle stages and deal structure
- Properties, fields and required data
- Contact, company and deal relationships
- Migration where appropriate
- Sales workflow configuration
03
Lead capture and routing
Rules that decide who owns an opportunity, in seconds.
- Form and inbound capture design
- Qualification logic
- Territory and service-area assignment
- Round-robin and ownership rules
- Internal notifications and escalation
04
Follow-up infrastructure
Sequenced contact that does not depend on memory.
- Email sequences
- SMS workflows
- Messaging workflows where appropriate
- Lead nurture by stage
- Lead recovery and missed-lead workflows
05
Scheduling
Booking connected to the calendar and to the right person.
- Booking systems
- Calendar integration
- Qualification before booking
- Routing to the appropriate representative
- Reminders and no-show handling
06
Revenue automation
The handoffs between systems, executed automatically.
- Workflow and pipeline automation
- Task and lead-status automation
- Reactivation flows
- Operational triggers
- Internal alerting
07
Integrations
One operating layer instead of parallel tools.
- CRM and website
- Advertising platforms
- Analytics
- Calendars and communication systems
- Forms and external tools
- APIs where appropriate
08
Analytics and attribution
Visibility from acquisition source through to closed revenue.
- Acquisition and funnel tracking
- Pipeline visibility
- Source attribution
- Conversion reporting
- Dashboards for marketing and sales
- Closed-revenue visibility
09
AI where it is commercially useful
Applied to specific operations, not used as positioning.
- Lead classification
- Qualification support
- Routing assistance
- Support workflow triage
- Data processing and cleanup
What your company actually owns at handover.
Filro implements inside the systems your company controls. The architecture, configuration, automation logic and documentation remain with your team.
Ownership
Infrastructure your company owns.
Filro implements inside the systems your company owns. Ongoing support is optional, not a dependency.
Implementation happens inside your accounts, under your licences, with your team retaining administrative access throughout.
What you hold at handover
- CRM structure
- Pipelines
- Fields and properties
- Workflows
- Automation logic
- Integrations
- Conversion surfaces
- Attribution configuration
- Documentation
- Implementation map
- Handoff documentation
The system is delivered with written operating documentation.
Each engagement produces concrete artifacts that define how the infrastructure is structured, routed, automated, measured and handed over.
Architecture Map
Systems, owners, integrations and data movement.
CRM Specification
Objects, properties, lifecycle stages and pipeline logic.
Routing Matrix
Rules deciding who owns each opportunity.
Automation Specification
Triggers, conditions, actions and failure handling.
Tracking Specification
Events, sources and attribution rules.
Handover Documentation
How the system operates and how it can be modified safely.
Do the diligence before you buy.
The material a serious buyer normally asks for after a sales call is available before one. Review the architecture, delivery model, security posture and pricing logic in writing.
Reference architectures
Review representative system designs and the measurable operating states they are built to create. These are reference architectures, not invented client case studies.
Review this materialImplementation documentation
Read the engagement model, dependencies, handoff rules, data handling and what an implementation actually produces.
Review this materialSecurity & delivery
See the access model, credential handling, delivery controls, subprocessors and the certifications Filro does not claim to hold.
Review this materialPricing & scope
See the starting investment, what moves the number and how scope is documented before implementation begins.
Review this materialIf the evidence is enough, start with the audit.
The Revenue Audit is the first written step toward architecture, scope and a fixed implementation plan. No sales call is required.
Built for companies that have outgrown fragmented systems.
A strong fit
- Established service businesses with existing demand
- Multi-location and franchise operations
- Companies generating meaningful inbound lead volume
- Teams running several platforms that do not talk to each other
- Organizations that need conversion and operational visibility
- Businesses with a sales team or structured lead handling
Not a fit
- Pre-revenue startups
- Companies that need branding or a logo only
- Buyers looking for a $500 website
- Businesses without existing demand or sales operations
If you need a straightforward website for a local business, Filro Launch is the right product instead.
Seven phases, from audit to stabilization.
Typical implementation: 12–16 weeks. Stabilization: approximately 30 days.
- 01Revenue Audit
Analyze acquisition, conversion, CRM, routing, follow-up and attribution as they operate today, and identify where revenue leaks between them.
- 02Architecture
Define the target revenue infrastructure, the systems of record, the handoffs between them, and a sequenced implementation plan.
- 03Build
Configure systems, integrations, conversion surfaces and workflows against the approved architecture.
- 04Migration & Integration
Connect the relevant platforms and migrate the data required for the new structure to operate correctly.
- 05Launch
Deploy the core infrastructure and move live traffic and live opportunities onto it.
- 06Stabilization
Monitor, test, fix edge cases and optimize handoffs for approximately 30 days after launch.
- 07Handover / Ongoing Optimization
Documentation is delivered and the implementation is yours to operate. Continuing optimization is scoped separately and is optional.
The same demand, handled by a different system.
Before Filro
- Disconnected platforms
- Manual handoffs between marketing and sales
- Slow and inconsistent follow-up
- Fragmented customer data
- Weak visibility into what produces revenue
After Filro
- Connected revenue infrastructure
- Centralized data flow across systems
- Automated handoffs at every stage
- A trackable pipeline
- A measurable path from source to closed revenue
Infrastructure outcomes only. No revenue increase is promised.
A serious implementation for serious revenue operations.
Filro Revenue Infrastructure Transformation
$50,000 USD
Starting engagement. Final scope and pricing follow the Revenue Audit.
Included in the engagement
- Implementation planning
- System architecture
- Conversion infrastructure
- CRM configuration
- Automation
- Integrations
- Analytics and attribution
- Stabilization period
Engagements from $50,000. Third-party software licences are billed by those vendors directly.
Questions executives ask before an implementation.
Conversion infrastructure, CRM configuration, lead capture and routing, follow-up sequences, scheduling, revenue automation, integrations between the systems you already run, and analytics and attribution reporting. The scope for a given engagement is defined in the Revenue Audit and the architecture that follows it.
Established companies with existing demand and enough operational complexity that revenue depends on systems working together — typically service businesses, multi-location operations and regional companies with a sales team or structured lead handling.
A typical implementation runs 12–16 weeks, followed by a stabilization period of approximately 30 days. The exact schedule depends on the architecture agreed after the audit and on access to the systems involved.
Revenue Infrastructure engagements start at $50,000 USD. Final scope and pricing are set after the Revenue Audit, based on architecture complexity, systems, integrations, migration and number of locations.
In most cases, yes. The default approach is to configure and connect what you already own before recommending a replacement, because migration cost is real and rarely free.
Not by default. A tool is replaced only when it cannot support the architecture, and that recommendation is made explicitly during the architecture phase rather than assumed at the start.
Filro implements and integrates commonly used CRM and marketing platforms through their public APIs and native integration surfaces. Filro is an independent implementation company and does not claim official partner status with any software vendor.
No. Filro implements infrastructure and documents what it does. No revenue increase, ranking position or conversion rate is guaranteed, and any company promising one should be treated with caution.
The stabilization period runs for approximately 30 days after launch, covering monitoring, testing, edge cases and handoff optimization. After that, ongoing optimization is optional and scoped separately.
Yes. The engagement can run asynchronously in writing — audit, architecture, implementation plan, progress updates and handoff documentation. Calls are available when they are genuinely faster, but they are never a requirement to get a plan or a price.
You submit a structured request describing your systems, lead volume, channels and current problems. Filro reviews the path between demand generation and closed revenue and returns a written assessment of where the infrastructure is losing opportunities, plus the implementation approach that would address it.
Optional ongoing optimization is available after stabilization. It is quoted separately and is not required for the implementation to remain yours and fully operational.
Find where revenue is leaking from your current infrastructure.
Receive a structured review of the systems between demand generation and closed revenue.